15 e.l.f. Products That Aren’t Viral But Should Be

There’s nothing quite like discovering a beauty product so good, it becomes an instant staple in your routine. But when that new find also happens to be affordable? That’s the kind of joy that makes us want to shout it from the mountaintops (or, more realistically, share it with the group chat). And, when it comes to budget-friendly beauty that never skimps on quality, there is no one out here doing it like e.l.f. Cosmetics.