Popsugar launched its first-ever beauty awards in 2019, titled the “Power Your Pretty” Awards as a one-of-a-kind celebration of the year’s best new beauty launches, hand-picked by our trusted team of editors with one person in mind: you. Six years later, the goal remains the same: to connect our audience with the best of the best products that’ll make them feel really, really good.
The winners will be selected by our trusted team of beauty editors, as well as industry professionals. These journalists and subject-matter experts will swipe, swatch, and slather on hundreds of contenders to deliver over 50 of the best skin-care, hair, makeup, fragrance, and nail product launches.
Eager to learn more? Here’s everything you need to know about submitting products for PS’s 2025 Beauty Awards.
How to Submit Products For Consideration
Brands can fill out the entry form linked here or embedded below to submit their products for consideration by the panel of judges (members of the PS team). For PS’s 2025 Beauty Awards, we will be accepting submissions from Monday, November 17, at 9 a.m. EST, until Monday, December 1, at 8 p.m. EST.
A few things to remember before entering a submission:
- Please fill out one entry form per product. For multiple submissions, fill out one form per entry and submit a separate fee for each product. There is no need to submit separate forms for multiple shades of the same product.
- We require an entry fee of $100 for each product submission, which can be paid via Stripe, linked here. You’ll need to include your Stripe payment confirmation ID in the submission form. The fee is nonrefundable.
- You can submit any new product launched between January 1, 2025, and December 31, 2025. There are no exceptions.
- Products previously submitted (but not selected) for PS’s 2025 Feel-Good Awards will automatically be considered for Beauty Awards. There’s no need to resubmit products for consideration.
- Limited-edition products will not be considered.
- Late submissions will not be accepted.
- After we review all submissions, we will be in touch about samples for any products that our judges are considering but have not previously had the chance to test.
See here for the Popsugar Beauty Awards terms and conditions.
Next Steps: Samples and Testing
After we review all submissions, we will be in touch about samples for any products that our team is considering but has not previously had the chance to test.
We will not be able to test products that arrive after our sample deadline. From there, our editors will begin testing (and re-testing) to find the very best. Only winning products will be notified ahead of publication.
If you have any further questions, you can reach us at beautyawards@popsugar.com. Thanks!
