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25% Off Jeans & Sweaters

With daylight savings quickly approaching and the weather getting chillier and chillier, we’re finally reaching for our cozy cardigans and matching lounge sets more...

Your Guide to Every Type of Bra Worth Owning, From Sweat-Wicking to Multiway

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‘A 360 turn’: concern as fashion shows feature fewer plus-size models | Models

Fashion insiders have expressed concern that efforts towards size inclusivity are being eroded, with experts saying the industry has “done a 360 turn” back...

Sofia Richie Grainge Announced She’s Pregnant in Viral SRG Jacket

Sofia Richie Grainge is launching not one, but two babies this week, one being her new brand, which is sold at Revolve and FWRD,...

Target x Woolrich Collab Merges Fashion With Outdoors

The classic utilitarian aesthetics and functional features get a playful Target spin à la vibrant colorways, playful sheep graphics, printed reversible styles, and even...

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33 Chic, Elevated Basics From Gap, H&M, and Old Navy

Basics are my most worn pieces. While I love colors and prints, I often find myself in neutrals. It's the same with silhouettes. I...

24 Best Cardigan For Fall: Cashmere, Cropped, Striped

As we trade in our trendy white tank tops for warmer layers to keep us cozy on chilly days, we’re keeping an eye out...

Taylor Swift’s Style | PS Fashion

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may...

7 Best Dior Sauvage Alternatives For Men In 2025

Puffers, parkas and leopard print: the 50 best coats for autumn and winter | Fashion

Autumn has a way of sneaking up on us. We eke out the last dregs of summer until one day we realise that we...

These Are the 21 Best Bookish Beauty Finds of 2025

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen...

24 Fall Wedding Guest Dresses For Every Dress Code

Cocktail Wedding Guest DressesCocktail attire hits that sweet spot between formal and casual, which is why it’s one of the most popular special-occasion dress...

Best Amazon Sweaters Under $25

- Additional reporting by Natasha Marsh and Angela EliasKyley Warren (she/her) is an award-winning writer, editor, and affiliate strategist with more than four...

6 Best Hollister Colognes To Put Zest in Your Scent in 2025

London fashion week’s headline act suggests it’s blue skies ahead at Burberry | London fashion week

After a long spell of stormy weather, there might be blue skies ahead at Burberry, maker of the world’s most iconic trench coats.London fashion...

Face-Framing Layers Are Having a Major Comeback This Autumn

Ask me where to look for the latest hair trends and I could tell you so many different things. Runways, street style, hair experts,...

Lululemon Loungeful Collection Has Cozy Sweats For Fall

The brand’s smooth, plush, and heavyweight Scuba fabric is already wildly popular, so we expect the same from its newest iteration: Scuba Waffle. As...
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